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Misspellings of keywords should be seriously considered for targeting. People very frequently misspell the search phrases they use on search engines. If a particular keyword for your site is difficult to spell (Australopithecus afarensis, anyone?), or you are aware of common misspellings for your keywords, be sure to include them! As crazy as this sounds, many websites already do this to great success. Remember, getting a number-one listing on a misspelled word can be very easy and rewarding in terms of traffic. You can even use AddWeb 4's SiteStats Live! feature to determine which keywords are being used to find your site and exactly how they are being misspelled.
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Businesses on the Internet share a kind of equality that Brick and Mortar businesses do not. When a visitor arrives at a website, they really have no idea how large or small that company may be. In the Brick and Mortar world, it is easy to distinguish between the two--the larger will have the bigger store, flashier advertising, and a more expansive inventory. On the Internet however, small companies can project an uncharacteristically large presence by creating and properly promoting their web sites. While the Brick and Mortar retail world is consolidating and merging towards giant discount oriented retailers, the Internet is teeming with thousands of small, successful companies who might not otherwise be able to compete, or even start-up, in the Brick and Mortar world.
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In order to take the right steps towards a better position on the search engines, you must first identify exactly what your website is offering. Once you have a good idea of what that is, you need to cut down your idea to just a few words, literally. A search engine doesn't use a full-page public relations newsletter to index sites--it uses words and short phrases. If you are not sure about what words or phrases best describe your site, look at it from the user’s perspective. How would they find your site? What search words or phrases make sense? The importance of these choices cannot be emphasized enough.
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Psend is a leader in free web hosting
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Psend Daughter is a
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Mister Beans Web Works is a
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Mr. Beans is the hosting partner of
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Dexee, Inc. is a web deign firm
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Man-Card, INC. not much to
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Lone Wolf Trading Post is a
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Beautiful You is a traveling
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